Originally posted on Drona: In June 2013, a multi-day cloudburst centered on the North Indian state of Uttrakhand caused devastating floods and landslides becoming the country’s worst natural disaster since the 2004 tsunami. People lost some of their most valuable things in that disaster. According to a…
I remember the time my father taught me chess. On a Sunday afternoon, I sat cross legged at the center table in the drawing room, silently watching him put the pieces in place. “This is the queen, and this is the king”, he said, holding up the pieces. My eyes widened. I reached for them, running my fingers gently along the piece, examining it closely as he set up the board.
He went on to explain the rules to me. “The aim is to protect the king at all costs” he said, showing me how the different pieces moved across the chessboard. It was the most beautiful game I’d seen. I stopped listening. All I saw was a story. A story of two kingdoms, equal in strength, competing for supremacy.
I saw a battle begin before my eyes. The pieces charged towards each other, falling by the dozen as…
What is marketing? Oh I am not your prof. and neither I am taking your interview. All I want know is, what image people delineate as soon as they hear this word. usually and mostly we think about market and business. I think about life when when this word strikes me.What? Stupidity? No I would like to be called exceptional rather. Okay I am explaining this term or about this term.
Generally marketing of a product or service consists of three steps
1.)In first step you let the people or customer know that you exist.
2.) Secondly, you tell them about your goods or service that you manufacture or provide respectively
3.) You tell them about the qualities about your product and services, how good you are in pertinent to that industry.
Now try to relate and visualize these step with your life and you will find that you use these marketing tactics right from you birth to death. As soon as you come out from your mama’s belly you cry and cry a lot to tell people and your parents that you exists, from your genitals they come to know whether you are a guy or a girl, that is the second step of your first marketing, then you express your nature by your behavior, that’s the third step.
Again when you die, whole society comes to know, okay you were also there, you also existed, well next steps are done by your relatives and friends. They tell people about you in your funeral, and then everyone highlights your qualities to everyone even if you were not as good as they say. These are just the two examples I shared with you. We use these tactics almost at every crucial points of our life like when we have to impress a girl or when we have to get a job.
McCann, Sydney partners with The MTV Exit foundation, an organisation which strives for the end of exploitation and human trafficking, to make this amazing awareness ad with new approach.
This video ‘Broken Dreamers’, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, with excellent transitions that are beautifully wound with contextual colour-play and music.
The pop-up approach to portray the story is also a parallel representation of the innocence in these victims and the naiveté involved in these scenarios. Each story begins with the classic ‘Once upon a time’ phrase and progresses to tell a series of unfortunate events, highlighting the dangers of the racket.
It’s a beautifully crafted video that delivers the message quite straight-forward.